Usage: |
Market basket analysis, customer relationship management. |
Input: |
Transactional data consisting of items whose co-occurrence
within a transaction is of interest. |
Output: |
Association rules identifying relationships between items
within each transaction. |
Complexity: |
Adversely affected as the support threshold decreases,
particularly for large datasets. Exponential. |
Availability: |
Freely available as part of the Borgelt Suite
(See Chapter ) and integrated within R as part of the
arules package (See Chapter ). Most
commercial data mining toolkits include an implementation of
apriori. Examples include SPSS (See Chapter ), SAS
Enterprise Miner (See Chapter ), and Statistica
(See Chapter ). |