Xilinx Academy Agenda

This is a generic Agenda, the START date of the Academy can be used to determine exact dates.
Day of Week Day/Time Topic Topic Detail Owner Duration
           
Week 1          
Monday Day 1        
  8:00 - 8:15 Introductions/Logistics   Gordon 15
Attended by FAEs(Disti & Direct), Reps, TSEs, Mktg 8:15 - 9:30 Xilinx Corporate Overview Xilinx History / PLD Market History Carter 75
      Significant milestones    
Sequoia Conf Rm     Financial    
  9:30 - 9:45 BREAK      
    Xilinx Organization/Contacts Sales Operations    
  9:45 - 10:00   Advocate Group Walstrum 15
  10:00 - 10:15   Customer Marketing O'Brien/Kane/Vornholt 15
  10:15 - 10:30   Major Accounts LaPorte 15
  10:30 - 10:45   Customer Service Johnson 15
  10:45 - 11:00 Break     15
  11:00 - 11:10   Distributor Operations Standish 10
  11:10 - 11:30   Corporate Marketing Stieg 20
  11:30 - 12:00 Xilinx DFAE Certification Discussion of DFAE certification Gordon 30
  12:00 - 1:15 LUNCH     75
  1:15 - 2:30 Technical Services Application, Design, Educational Services Mullikin 75
  2:30 - 2:45 BREAK      
  2:45 - 3:15 WEB Communications WEBlinx/University Program Ravel 30
  3:15 - 3:45   Sales Partner WEB (SPW) Stief 30
  3:45 - 5:00 Xilinx Marketing Overview Xilinx 5 year Roadmap Vij 75
  5:00 - 5:15 Daily Wrap-up   Advocate Group 15
           
Tuesday Day 2        
Attended by FAEs(Disti & Direct), Reps, TSEs, Mktg 7:45 - 9:45 High Volume Business Unit Strategy Architectural Overview Baker 120
Sequoia Conf Rm     Marketing Strategy Sharp  
      Competition Sharp  
  9:45 - 10:00 BREAK     15
  10:00 - 12:00 High Density Business Unit Strategy Architectural Overview Taylor 120
      Marketing Strategy Squires  
      Competition Squires  
  12:00 - 1:15 LUNCH     75
  1:15 - 3:15 CPLD Business Unit Strategy Architectural Overview Jenkins 120
      Marketing Strategy Toth  
      Competition Chiang  
  3:15 - 3:30 BREAK     15
  3:30 - 5:30 Hardwire Business Unit Strategy Architectural Overview Windom 120
      Marketing Strategy Davis  
      Competition Windom  
  5:30 - 5:45 Daily Wrap-up/Quiz   Advocate Group 15
           
Wednesday Day 3        
Attended by FAEs(Disti & Direct), Reps, TSEs, Mktg 8:00 - 12:00 Xilinx Software Marketing Overview Introduction Ingersol  
Sequoia Conf Rm     Software Configurations and Selling Strategies Ingersol  
      Alliance Series Ingersol  
    BREAK      
      Alliance Series / M1 Overview Ingersol  
      FAE Top Ten List Ingersol  
      Foundation Series Ingersol  
      Summary Ingersol  
  12:00 - 1:15 LUNCH     75
  1:15 - 1:30 Core Solutions Group Core Solutions Overview Bowlby 15
  1:30 - 1:45   Alliance Cores Bowlby 15
  1:45 - 2:05   CoreGen Laity 20
  2:05 - 2:35   DSP Lam 30
  2:35 - 2:50 BREAK     15
  2:50 - 3:30   PCI / Logicores   40
  3:30 - 5:30   DSP Tutorial Laity/Lam 120
  5:30 - 5:45 Daily Wrap-up/Quiz   Advocate Group 15
Thursday Day 4        
Attended by FAEs(Disti & Direct), Reps, TSEs, Mktg 8:00 - 8:10 Foundation Flow LAB Overview Lacy/Koraitem 10
Sequoia Conf Rm 8:10 - 8:20   Design Flows   10
  8:20 - 9:05   Foundation Design Entry Tools   45
  9:05 - 10:05   Foundation Design Entry Tools Lab Part 1   60
  10:05 - 10:20 BREAK     15
  10:20 - 11:20   Foundation Design Entry Tools Lab Part 2   60
  11:20 - 12:05   Foundation Express   45
  12:05 - 1:20 LUNCH     75
  1:20 - 2:30 Foundation Flow LAB continued Foundation Express Labs   70
  2:30 - 3:00 BREAK      
  3:00 - 3:50   Foundation Express Labs   50
  3:50 - 4:50   Advanced Topics   60
  4:50 - 5:05 Daily Wrap-up/Quiz   Advocate Group 15
           
Friday Day 5        
Attended by FAEs(Disti & Direct),TSEs 8:00 - 12:00 FPGA Implementation Tools LAB Design Entry Barras/Koraitem/Nelson 225
Sequoia Conf Rm     Effectively Designing for an FPGA    
           
  10:00 - 10:15 BREAK     15
    FPGA Implementation Tools LAB cont. Advanced Features Barras/Koraitem/Nelson  
      General Design Flow Lab    
           
  12:00 - 1:15 LUNCH     75
  1:15 - 5:30 FPGA Implementation Tools LAB cont. LogiBLOX Lab Barras/Koraitem/Nelson 240
      MPPAR Lab    
           
  2:45 - 3:00 BREAK     15
    FPGA Implementation Tools LAB cont. Implementation Introduction Lab Barras/Koraitem/Nelson  
      PAR Lab    
           
  5:30 - 5:45 Daily Wrap-up/Quiz   Advocate Group 15
           
           
WEEK 2          
Monday Day 6        
Attended by FAEs(Disti & Direct),TSEs 8:00 - 12:00 FPGA Implementation Tools LAB Constraining Lab Barras/Koraitem/Nelson 120
Sequoia Conf Rm     EPIC Lab    
           
  10:00 - 10:15 BREAK     15
  10:15 - 12:00 FPGA Implementation Tools LAB cont. Timing Improvement Lab Barras/Koraitem/Nelson 105
      Guide Lab    
           
  12:00 - 1:15 LUNCH     75
  1:15 - 3:15 LAB Configuration Debug LAB Carmichael/Stinson 120
  3:15 - 3:30 BREAK     15
  3:30 - 5:45 Competition Technical Perspective Hi Volume competitive Nitty-Gritty Moran 90
      Hi Density competitve Nitty-Gritty Taylor 45
  5:45 - 6:00 Daily Wrap-up   Advocate Group 10
           
Tuesday Day 7 VHDL Synthesis Overview      
Attended by FAEs(Disti & Direct),TSEs 8:00 - 5:00   VHDL Synthesis training - DAY 1 Technically Speaking 480
Sequoia Conf Rm          
           
Wednesday Day 8 VHDL Synthesis Overview      
Attended by FAEs(Disti & Direct),TSEs 8:00 - 5:00   VHDL Synthesis training - DAY 2 Technically Speaking 480
Sequoia Conf Rm          
           
Thursday Day 9        
Attended by FAEs(Disti & Direct),TSEs 8:00 - 12:00 CPLD Implementation/Fitter LAB   Jenkins 225
Sequoia Conf Rm          
           
  10:00 - 10:15 BREAK     15
    CPLD Implementation/Fitter LAB cont.   Jenkins  
           
           
  12:00 - 1:15 LUNCH     75
  1:15 - 5:30 CPLD Implementation/Fitter LAB cont.   Jenkins 240
           
           
  2:45 - 3:00 BREAK     15
    CPLD Implementation/Fitter LAB cont.   Jenkins  
           
           
  5:30 - 5:45 Daily Wrap-up/Quiz   Advocate Group 15
           
Friday Day 10 Testing DAY Lobby & Customer Role Play Presentations Attendees Dressed in Suits for Customer visits    
Sequoia Conf Rm 8:15 - 8:30 Review Day schedule     15
Redwood, Hickory, Magnolia   Customer Lobby Pitches (Random Synario) Done with Xilinx personnel acting as Customers   Advocate Group  
  8:30 - 9:00   Lobby Pitch Session #1   30
  9:00 - 9:15 BREAK     15
  9:15 - 9:45   Lobby Pitch Session #2   30
  9:45 - 10:00 BREAK     15
  10:00 - 10:30   Lobby Pitch Session #3   30
  10:30 - 10:45 BREAK      
    Customer Role Plays (Random Synario) Done with Xilinx personnel acting as Customers   Advocate Group  
  10:45 - 12:00   Role Play Session #1   75
  12:00 - 1:15 LUNCH     75
  1:15 - 2:30   Role Play Session #2   75
  2:30 - 2:45 BREAK     15
  2:45 - 4:00   Role Play Session #3   75
  4:00 - 4:30 Academy Wrap-Up     30

Last Updated on 2/27/98
By Ron Gordon
Email: rjg