Day of Week |
Day/Time |
Topic |
Topic Detail |
Owner |
Duration |
|
|
|
|
|
|
Week 1 |
|
|
|
|
|
Monday |
Day 1 |
|
|
|
|
|
8:00 - 8:15 |
Intro/Logistics |
|
Gordon |
15 |
Attended by FAEs(Disti & Direct), Reps, TSEs, Mktg |
8:15 - 9:15 |
Xilinx Corporate Overview |
Xilinx History / PLD Market History |
Carter |
60 |
|
|
|
Significant milestones |
|
|
Sequoia Conf |
|
|
Financial |
|
|
|
|
|
|
|
|
|
|
Xilinx Organization/Contacts |
Sales Operations |
|
|
|
9:15 - 9:25 |
|
Advocate Group |
Walstrum |
10 |
|
9:25 - 9:35 |
|
Customer Marketing |
O'Brien/Kane/Vornholt |
10 |
|
9:35 - 9:45 |
|
Major Accounts |
LaPorte |
10 |
|
9:45 - 9:55 |
|
Customer Service |
Johnson |
10 |
|
9:55 - 10:10 |
Break |
|
|
15 |
|
10:10 - 10:20 |
|
Distributor Operations |
Standish |
10 |
|
10:20 - 10:30 |
|
Corporate Marketing |
Stieg |
10 |
|
|
Xilinx Information |
|
|
|
|
10:30 - 11:35 |
|
Technical Support/Customer Training |
Mullikin |
65 |
|
|
|
What (What information is available) |
|
|
|
|
|
Where (Where to find information) |
|
|
|
|
|
Who (Who is responsible for keeping the information up-to-date) |
|
|
|
11:35 - 11:50 |
|
Design Center |
Scoggin |
15 |
|
11:50 - 1:00 |
LUNCH |
|
|
70 |
|
1:00 - 1:30 |
|
WEBlinx/University Program |
Ravel |
30 |
|
1:30 - 2:30 |
Xilinx Marketing Overview |
Xilinx 5 year Roadmap |
Vij |
60 |
|
2:30 - 2:45 |
BREAK |
|
|
15 |
|
2:45 - 4:15 |
Architectural/Technology Overview |
Hi-Volume (4000E, 5200, Spartan) |
Baker |
90 |
|
4:15 - 5:15 |
|
Hi-Density (4000EX,XL,XV, Gen3) |
Taylor |
60 |
|
5:15 - 5:25 |
Daily Wrap-up |
|
Advocate Group |
10 |
|
|
|
|
|
|
Tuesday |
Day 2 |
|
|
|
|
Attended by FAEs(Disti & Direct), Reps, TSEs, Mktg |
8:00 - 9:15 |
High Volume Strategy |
|
Shankar |
75 |
Sequoia Conf |
9:15 - 9:35 |
Competitive Positioning (Marketing Perspectives) |
Altera |
Dorsey |
20 |
|
9:35 - 9:55 |
|
Lucent (AT&T) |
Venkatesan |
20 |
|
9:55 - 10:10 |
BREAK |
|
|
15 |
|
10:10 - 11:40 |
Hardwire |
Hardwire |
Schreck |
90 |
|
11:40 - 12:00 |
Competitive Positioning (Marketing Perspectives) |
Lucent-Maco/Toshiba/Orbit/Chip Express, etc. |
Schreck |
15 |
|
12:00- 1:00 |
LUNCH |
|
|
65 |
|
1:00 - 2:45 |
High Density Strategy |
XC4000EX/XL/XV & Generation 3 |
Squires |
75 |
|
2:45 - 3:00 |
BREAK |
|
|
15 |
|
3:00 - 3:40 |
Core Solutions |
Overview |
Holmberg |
40 |
|
3:40 - 4:10 |
|
PCI / PCI Core Generator Demo |
Holmberg |
30 |
|
4:10 - 4:30 |
|
Alliance Cores |
Bowlby |
20 |
|
4:30 - 5:00 |
|
DSP |
Laity |
30 |
|
5:00 - 5:10 |
Daily Wrap-up |
|
Advocate Group |
10 |
|
|
|
|
|
|
Wednesday |
Day 3 |
|
|
|
|
Attended by FAEs(Disti & Direct), Reps, TSEs, Mktg |
8:00 - 8:20 |
Xilinx Software Day |
Introduction, Software Backgrounder |
Ingersol/Goosman |
20 |
Cedar Conf |
8:20 - 9:00 |
|
New Software Configurations & the OOB |
Ingersol/Goosman |
40 |
|
9:00 - 9:50 |
|
Foundation Series Overview |
Ingersol/Goosman |
50 |
|
9:50 - 10:00 |
BREAK |
|
|
10 |
|
10:00 - 11:30 |
|
Foundation Series Demo |
Ingersol/Goosman |
90 |
|
11:30 - 11:50 |
|
Foundation Series Wrap Up and Q&A |
Ingersol/Goosman |
20 |
|
11:50 - 1:00 |
LUNCH |
|
|
70 |
|
1:00 - 1:30 |
|
FAE Top Ten List |
Ingersol/Goosman |
30 |
|
1:30 - 2:45 |
|
Alliance Series / M1 Overview |
Ingersol/Goosman |
75 |
|
2:45 - 3:00 |
BREAK |
|
|
15 |
|
3:00 - 4:15 |
|
Alliance Series Demo |
Ingersol/Goosman |
75 |
|
4:15 - 4:45 |
|
Alliance Series / M1 Q&A and Wrap-up |
Ingersol/Goosman |
15 |
|
4:45 - 5:00 |
Daily Wrap-up |
|
Advocate Group |
15 |
|
|
|
|
|
|
Thursday |
Day 4 |
|
|
|
|
Attended by FAEs(Disti & Direct), Reps, TSEs, Mktg |
8:00 - 10:00 |
Competitive Positioning (Technical Perspective) |
Altera, Lucent (AT&T), Lattice, Atmel, AMD, Orbit/Chip Express, etc. |
Moran |
120 |
Magnolia Conf |
10:00 - 10:15 |
BREAK |
|
|
15 |
|
10:15 - 11:45 |
CPLD Architectural / Technology Overview |
XC9500 |
Jenkins |
90 |
|
11:45 - 1:00 |
LUNCH |
|
|
75 |
|
1:00 - 2:15 |
Low Density/CPLD Strategy |
|
Lewis |
75 |
|
2:15 - 2:40 |
Competitive Positioning (Marketing Perspectives) |
Altera (CPLD) |
Chiang |
25 |
|
2:40 - 3:00 |
|
Lattice/AMD |
Toth/Lewis |
20 |
|
3:00 - 3:15 |
BREAK |
|
|
15 |
|
3:15 - 4:15 |
Competitive Positioning (Technical Perspective) |
Altera, Lucent (AT&T), Lattice, Atmel, AMD, Orbit/Chip Express, etc. |
Jenkins |
60 |
|
|
|
|
|
|
|
4:15 - 4:45 |
Reconfigurable Logic |
XC6200 |
Rose |
30 |
|
4:45 - 4:55 |
Daily Wrap-up |
|
Advocate Group |
10 |
|
|
|
|
|
|
Friday |
Day 5 |
|
|
|
|
Attended by FAEs(Disti & Direct),TSEs |
8:00 - 12:00 |
Foundation Software Lab |
Foundation Schematic, Simulation Lab |
Customer Training |
240 |
Sequoia Conf |
12:00 - 1:15 |
LUNCH |
|
|
75 |
|
1:15 - 3:15 |
DSP |
DSP Overview |
Iwanczuk |
120 |
|
3:15 - 3:30 |
BREAK |
|
|
15 |
|
3:30 - 4:30 |
|
DSP Core Generator |
Laity |
60 |
|
4:30 - 4:45 |
Daily Wrap-up |
|
Advocate Group |
15 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
WEEK 2 |
|
|
|
|
|
Monday |
Day 6 |
|
|
|
|
Attended by FAEs(Disti & Direct),TSEs |
8:00 - 12:00 |
Lab |
Core Tools, Flow Manager,Time Specs, etc. |
Customer Training |
240 |
Sequoia Conf |
12:00 - 1:15 |
LUNCH |
|
|
75 |
|
1:15 - 5:15 |
Lab |
Core Tools, Flow Manager,Time Specs, etc. |
Customer Training |
240 |
|
5:15 - 5:25 |
Daily Wrap-up |
|
Advocate Group |
10 |
|
|
|
|
|
|
Tuesday |
Day 7 |
|
|
|
|
Attended by FAEs(Disti & Direct),TSEs |
8:00 - 10:30 |
Lab |
Configuration Lab / Debug / X-Checker |
Carmichael |
150 |
Sequoia Conf |
10:30 - 10:45 |
BREAK |
|
|
15 |
|
10:45 - 11:45 |
Presentation / Lab |
Foundation CPLD Optimization (M1.x) |
Jenkins |
60 |
|
11:45 - 1:00 |
LUNCH |
|
|
75 |
|
1:00 - 2:00 |
Presentation / Lab (Second Half) |
Foundation CPLD Optimization (M1.x) |
Jenkins |
60 |
|
2:00 - 2:15 |
BREAK |
|
|
15 |
|
2:15 - 4:45 |
Presentation / Lab |
XC9500 ISP-Download / JTAG |
Athavale |
150 |
|
4:45 - 5:00 |
Daily Wrap-up |
|
Advocate Group |
15 |
|
|
|
|
|
|
Wednesday |
Day 8 |
VHDL Synthesis Overview |
|
|
|
Attended by FAEs(Disti & Direct),TSEs |
8:00 - 5:00 |
|
Esperan Synthesis training - DAY 1 |
Esperan/Tech Supp. |
480 |
Seqouia Conf |
|
|
|
|
|
|
|
|
|
|
|
Thursday |
Day 9 |
VHDL Synthesis Overview |
|
|
|
Attended by FAEs(Disti & Direct),TSEs |
8:00 - 5:00 |
|
Esperan Synthesis training - DAY 2 |
Esperan/Tech Supp. |
480 |
Seqouia Conf |
|
|
|
|
|
|
|
|
|
|
|
Friday |
Day 10 |
Testing |
|
|
|
Redwood, Hickory, Magnolia |
8:00 - 3:00 |
Customer Role Play (Random Synario) Done with Xilinx personnel acting as Customers |
Presentations / Demos Attendees Dressed in Suits for Customer visits
|
Advocate Group |
120min Ea. |
|
3:00 - 3:15 |
BREAK |
|
|
15 |
Sequoia Conf |
3:15 - 3:45 |
Role Play Wrap-up |
|
Advocate Group |
30 |
|
|
|
|
|
|
|
|
|
|
|
|