Overview Automotive entertainment is known by several names in the industry: Auto PCs, Telematics, Web on Wheels, Automotive Net Devices, Intelligent Transmission Systems (ITS) and more. One may question the motivation of companies aggressively invading the car with entertainment electronics. The interest is because over 100 million vehicles are registered in the U.S. every year. Also, the average daily commute in the US is over 82 minutes, thus providing huge opportunities for productivity while driving. Some of the potential applications for these devices are in communication, music-on-demand, real-time traffic information, and remote vehicle maintenance. Also this provides automotive manufacturers with the ability to differentiate their products and a means to provide recurring revenues from monthly services. This also promotes mobile commerce enabled by GPS, advertisements and promotions based on location, and multimedia specialized content transmission such as stocks, news, weather, and sports. Market Research The first-generation auto PC products need improvements. Also, there is a high cost of ownership and high up front costs and service fees. There are also safety issues with the vehicle in motion. An underdeveloped wireless infrastructure promotes slow data transmission speeds and spotty cellular coverage. Also there are several product substitutes such as cellular phones and an increase in cellular services offered by PDAs and pagers (handhelds) with wireless access. While several companies have formed partnerships to develop products, this is seen to be a low-volume, high-end niche market for the next several years. Xilinx Solutions The Xilinx Spartan-II programmable logic solutions offer the flexibility to build products that can be reprogrammed in the field at costs far below any programmable solution. Please view the presentation to see how Xilinx solutions can help you build products for this fast evolving market place.