Overview Digital TV transmits a broadcast signal by encoding it as zeroes and ones to provide new and higher-quality services. It offers an amazing multimedia experience while providing access to Internet, voice, and video across the same medium. Digital television provides crystal clear, "snow-free," and sharper, cinema-like pictures with CD-quality sound to all TVs that can receive a minimum level signal. It can be compressed to provide multiple channels (up to 5 channels per program) in the same bandwidth required for one channel of NTSC television (the current standard). This system allows transmission of TV programs in wide screen, high resolution formats known as HDTV (high definition TV) and SDTV (standard definition TV) format providing significantly better color performance than existing analog TV systems. It will be used by more than 1600 broadcast TV stations in the US. Broadcasters have the ability to simultaneously transmit multiple video programs using a single TV channel simultaneously delivering digital data services with TV and audio programming such as publications (local electronic newspaper), program schedules, computer software, specific product information, email, and Internet connectivity. Market Research According to the International Data Corporation’s (IDC) analysis, the total U.S. shipment of DTVs will increase from 570K units in 2000 to 5.57M units in 2004. Per the same analysis, the total US unit shipment of analog TVs will decrease from 28M units in 2000 to 24M units in 2004. Different DTV Technologies: The different DTV technologies are: plasma display panels (PDPs), liquid crystal displays (LCDs) and digital light processor (DLPs). Emerging Market: While DTV holds the promise of enhancing your multimedia experience, there continue to be conflicts over broadcasting standards. This does not allow for rapid product deployment because standards have not been accepted may lock your product out of the market for an entire product cycle. Xilinx Solutions The Xilinx Spartan-II programmable logic solutions offer the flexibility to build products that can be reprogrammed in the field at costs far below any programmable solution. Please view the presentation to see how Xilinx solutions can help you build products for this fast evolving market place.